You already know that the most effective advertising for your business is one person telling another. That kind of natural word-of-mouth referral carries more weight than all the advertising you can buy. Testimonials are how you capture and share that enthusiasm.
When a customer, employee, vendor or anyone else starts telling you how great your business, [...]
Talk about overload: Suddenly everybody’s spewing small-business survival tips for the greater depression. It makes me long for those good old days of, say, last year, when every other E-mail promised me the Zen of something or other, like the Zen of online backup. Or, better yet, the way back time when all software was [...]
While we’re on the subject of ridiculous regulations on entrepreneurs, I should mention that the Small Business & Entrepreneurship Council has just released its Small Business Survival Index 2008, an attempt to rank the 50 states based on the quality of the policy environment for entrepreneurs. What that means, given the SBEC’s pro-free-market leanings, is [...]
