If you have an e-commerce site, you’ll want to download this terrific e-book called “Make your website work“. Published by the Google Conversion Centre, this e-book examines common website design issues from the point of view of a customer. It suggest the following 10 ways to improve the conversion rate of visitors to your e-commerce site:
Bring [...]
Firing a problematic client: It’s often both a fantastical and frightful notion for the small-business owner. But it may also be a pretty smart move, especially in today’s economy. “There’s an emotional tendency to believe that all your clients are worth something,” says Matt Sarkees, assistant professor of marketing at Penn State Great Valley School [...]
So you probably know you can lease a car, but did you know you can lease a Web site? But then, why would you want to? For answers to these questions and more, I spoke with YummyNames General Manager Bill Sweetman about tips for small firms in finding the best domain name, Web site strategies [...]
You already know that the most effective advertising for your business is one person telling another. That kind of natural word-of-mouth referral carries more weight than all the advertising you can buy. Testimonials are how you capture and share that enthusiasm.
When a customer, employee, vendor or anyone else starts telling you how great your business, [...]
Talk about overload: Suddenly everybody’s spewing small-business survival tips for the greater depression. It makes me long for those good old days of, say, last year, when every other E-mail promised me the Zen of something or other, like the Zen of online backup. Or, better yet, the way back time when all software was [...]
