Testimonials Key for Small Businesses Looking to Capture Word of Mouth
You already know that the most effective advertising for your business is one person telling another. That kind of natural word-of-mouth referral carries more weight than all the advertising you can buy. Testimonials are how you capture and share that enthusiasm.
When a customer, employee, vendor or anyone else starts telling you how great your business, service, or product is, ask them immediately to share it. Get creative about the format.
Read more at US News and World Report
