Google Offers 10 Ways to Make Your Website Work
If you have an e-commerce site, you’ll want to download this terrific e-book called “Make your website work“. Published by the Google Conversion Centre, this e-book examines common website design issues from the point of view of a customer. It suggest the following 10 ways to improve the conversion rate of visitors to your e-commerce site:
- Bring me to the right page
- Make your homepage useful
- Help me navigate
- Give me the right results when I search
- Display groups of products clearly
- Give me the product details I need
- Make registration optional
- Make it easy to buy or enquire
- Reassure me
- Find this useful? Let me help!
Sure, many, if not all, of the tips are common sense; however, I am always surprised to encounter well-known web sites that violate one or more of these suggestions.
An additional resource for tips on improving your conversation rate is the Google Conversion Room blog. While the blog is focused on UK companies and consumers (i.e. optimiser vs. optimizer), all of the information is relevant to anyone looking to convert more web site visitors from casual web surfers to shoppers.
