Google Analytics Adds More Features
As the owner of several web sites, I have found Google Analytics to be the best web analytics tools in the marketplace. Not only is it free (as in beer) to use, but Google keeps adding more functionality! Today, the Google Analytics team announced several new features, including:
- Annotations (finally!)
- Support for Custom Variables in Advanced Segments and Custom Reports
- Easier Setup of Analytics Tracking Code
- New Version of the Analytics API.
Of the four major features announced earlier today, I think the simplest — annotations — will turn out to be the most helpful.
